Creative Director & Strategist Shaping Brand Experiences That Connect, Inspire, and Endure

WHO I AM

Bringing Human Connection to the Heart of Brand Experiences

I partner with bold startups and global enterprises to build brand experiences that feel alive—rooted in strategy, design, and emotional resonance.

WHAT I DO

Transforming Strategy Into Campaigns, Experiences, and Identities That Resonate

I turn insight into action: crafting brand strategy, visual identity, campaigns, and experiences that last. Over the years, I’ve shaped Intel’s global visual standards, helped steer the “Intel Inside” program, and built identities for clients such as Cargill, the American Heart Association, and Motorola. I’ve also collaborated with Disney, George Lucas, Audible, and The Venetian & Palazzo Resorts.

I mix strategy, customer insight, and design thinking with brand activation to deliver meaningful results. I’ve also supported mission-driven causes—education, nutrition, environmental empowerment—by helping organizations like Junior Achievement, Yosemite National Institutes, and the San Francisco Food Bank communicate impact.

Previously I worked with top agencies and studios (Hill Holliday, IDEO, Prophet), served Fortune 100s, and still spend hands-on hours designing new brands. Right now, I’m working on a new “active lifestyle, five-star casual” cruise brand with a multidisciplinary global team of wellness, sport, luxury, travel, financial, and real estate professionals.

RECOGNITION

Honors That Reflect Creative Excellence

Along the way, my work has been recognized with the Adweek Icon Award, The Clio Awards, CA Communication Arts, The Mobius Awards, The Maggies, The Art Directors Club of New York, and many others.

BEHIND THE SCENES

What Drives Me

I’m endlessly curious—about tech, photography, travel, art, food, architecture. Influences include Dieter Rams, Norman Foster, Bjarke Ingels, Ed Ruscha, Jenny Holzer. I graduated from ArtCenter College of Design and have taught at Academy of Art University in San Francisco.